LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online co